Snow Factory

About us

It all started at the top of a chairlift in 2006, amongst the snowy mountains. A long experience in the sector and a great passion for sport led us to start our own project. At present, Snow Factory is formed by a team of deeply enthusiastic professionals, where the dedication and commitment are our day by day.

We don’t distribute brands, we communicate their stories and values; we don’t manage customers, we deal with friends. Snow Factory serves more than 1000 stores across the country, divided into three departments: Snow, Performance and Outdoor.

We invite you to visit our website to get to know us better.

TEAM SNOW FACTORY

Brands

La Sportiva started to climb over 90 years ago in Val di Fiemme, Italy. The leading brand in Climbing, Mountain Skiing, Mountaineering and Mountain Running®.

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Quality, design and technological innovation for more than 150 years is guaranteed from Ferrino. Italian artisan style is used, so that each product is an experience for the user.

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Merino is one of the oldest and most resistant sheep wool in the world. Garments born in nature in New Zealand.

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Picture stands out for its attractive and fresh designs accompanied by high quality, but above all for manufacturing organic, recycled and sustainable garments.

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Swiss icon par excellence in the world of skiing, noted for its high quality and high performance. Perfection handcrafted by the best professionals.

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In 1985 Ultimate Direction invented the category of hydration packs. Redefining hydration for athletes.

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Alpina, the innovative manufacturer of sporting goods for skiing and cycling: helmets and masks, with more than 30 years of experience.

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From the iconic brand created in UK Superdry, the sports range is born to look with style and quality during different sports activities. With SuperDry Sport, the brand wants to bring the characteristic urban design to any moment of the consumer's life.

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The essential Freeride brand born in Chamonix, France, under the desire to combine beauty and efficiency on skis.

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Created in Sweden, Houdini offers 100% sustainable technical clothing with minimalist and simple design. With the aim of creating garments that accompany us in the long term following the philosophy of "less is more”.

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